Our Purpose is an advisory led by talented founders contributing to enhanced economic, social and environmental outcomes by creating, partnering with and investing in impact businesses. We collaborate with bold, purpose-driven organisations to accelerate change. Through advice, thought leadership, education, and the mobilisation of capital, we help create a world where people and the planet thrive. We specialise in supporting social enterprises and purpose-driven businesses to design, demonstrate and scale their impact.


Market Gap

There is a great need to tackle some of the most serious problems around the world, and the current level of funding, which is being raised through traditional funding sources such as grants and donations, is insufficient. One of the reasons for an inadequate supply of investable opportunities stems from a disconnect between investors and the types of investment opportunities that are aligned to investors’ profiles and investment criteria. We have a deep understanding of the unique needs of all kinds of changemakers and what works (and, just as importantly, what doesn’t) in the sector. By working across the spectrum of social impact, we are also privy to the latest developments and current opportunities. We take pride in bringing this valuable perspective and network to all of our client work. Once we understand your objectives, we work collaboratively with you to design your project and a fit-for-purpose plan for leveraging our unique resources to deliver your work. This may include enlisting one of our Impact Principals to lead all or part of your project, giving you the benefit of working with a consultant who is an expert in the relevant field. Our Impact Principals have a wide range of business and management backgrounds, significant levels of achievement in their fields and a shared vision of deploying their expertise for good.

Our Investment Philosophy

We enable growth and facilitate Investments in startups and scaleups for Impact. Our journey with you starts as a venture builder, with primary focus on investing human capital and leveraging our expertise through hands-on operating roles as part of the management team, at the board level, or as strategic advisers of the portfolio company. Further along the journey with you, in addition to our human capital investment, we provide financial capital to support your growth.


We believe, strong corporate governance practices are essential to fostering multi-stakeholder trust and confidence, management accountability and long-term shareholder value. This stems from the very top and led by our Board of Governing Leadership. Our Governing board helps us bring unique perspectives and skills to the table and our culture ensures we can all leverage these unique contributions to the benefit of our clients and our communities.

Dr. Waleed Alorainy

Dr. Zhaochen Huang

Dato’ Mustafha Abd Razak

Syed Imran Shah

Prof. Borhen Marzougui

Vitaliy Podolskiy

Ayappan Pappu Pillay

Eugene Yeoh

Paul Birkin


Our People are Our Culture. We believe that diversity enables us to be the world- class. We strive to foster a culture of respect, and are committed to making our workforce, workplace and marketplace diverse, inclusive and accessible for all - guided by integrity, compassion, relationships, innovation and performance; committed to improving the lives of the people and communities we are privileged to serve.

Inclusive Leadership is core to fulfilling our mission and long-term strategy for equitable and diverse culture, and a workforce reflective of the communities. We build our pipeline of top talent to find the individuals who can help make a real difference, equipped with tools, a robust learning management system and a program to develop new tribe of leaders.

our partners

We thrive on collaboration. Our full range of capabilities, combined with an extensive ecosystem, gives access to a broad range of market-leading solutions. We have built key relationships, incentivizing successful collaboration and integrating solutions giving us a unique vantage point in helping make a choice that simplify business processes and create value for our stakeholders.

Grow your business with us so we can amplify each other’s capabilities and deliver better solutions for our common customers. Our Partner Program offers differentiated tiers reflecting a partner’s core competencies and area of expertise, each with their own benefits and requirements.

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